Our Story
Why We Exist
Shakti means power—the sacred feminine energy that flows through creation itself. We didn't start The Shakti Collective to build another media company. We started it because we saw untold stories, unheard melodies, and voices suffocated by systems that profit from conformity. We started it as an act of resistance and devotion.
Every project we touch is rooted in purpose. We don't just create content; we create vessels for cultural conversations that matter. Through music, through storytelling, through community—we amplify the voices that the world needs to hear. We build spaces where artists can unfold themselves authentically, where culture breathes freely.
Our Philosophy
Art isn't decoration. It's transformation. Music isn't entertainment. It's memory, resistance, and healing. We create from this sacred understanding.
Our Commitment
We exist to amplify underrepresented voices, build authentic cultural narratives, nurture emerging artists, and foster communities where creativity thrives.
Our Philosophy
Why Art Matters
Music is Memory
It carries the stories we can't speak. It holds the pain we can't articulate. It keeps alive the voices of those silenced by systems. Every song is an act of remembrance.
Stories are Resistance
When marginalized voices tell their own narratives, they reclaim their power. They refuse erasure. They build futures where belonging isn't determined by gatekeepers but by authenticity.
Community is Power
Shakti flows through connection. When artists stand together, when dreamers find their tribe, when marginalized voices amplify each other—that's when transformation becomes possible.
"We don't create content for algorithms. We create offerings for the soul. We don't build platforms for profit. We build sanctuaries for the artists the world forgot."
What We Stand For
Our Core Values
These aren't corporate buzzwords—they're the principles that guide every decision we make and every project we take on.
Amplify, Don't Erase
We center marginalized voices and make space for stories that challenge the mainstream. Every project asks: whose story needs to be told? Who've we forgotten?
Authenticity Over Aesthetics
We prioritize truth over polish. Real struggles, real joy, real humanity. If it serves the algorithm but betrays the artist, we won't do it.
Community First
We measure success by the connections we build, not the metrics we hit. Every member of The Shakti Collective matters. Every voice counts.
Sacred & Spiritual
Shakti is divine feminine energy. Our work honors the spiritual essence of creativity—the transformation that happens when art touches the soul.
Collaboration Over Competition
We believe abundance grows through sharing. Artists rise together. Knowledge flows freely. Partnerships are sacred.
Unlearn, Evolve, Transcend
We reject the broken systems that define success. We're building something new—where artists thrive, where marginalized voices lead, where culture transforms.
Our Work, Our Purpose
Projects that shaped culture and built community.
Business Strategy / Core Marketing / Non-Theatrical Business Monetization
Mahavatar Narsimha
The journey of Mahavatar Narsimha has been nothing short of a divine orchestration. From building th...
Artist Development
TSC Academy
Unfold yourself—from within to the world. Our academy isn't a conventional music school. It's a sanc...
Community & Activism
Main Bhi Artist
A rebellion dressed as community. Main Bhi Artist emerged because genuine artists were being crushed...
Strategic Partnerships
Artiste First
We believe artists shouldn't have to choose between integrity and opportunity. Artiste First is our ...
Our Methodology
How We Work
Our approach to creative collaboration is rooted in respect, authenticity, and a deep commitment to amplifying your vision.
Listen
We start by understanding the artist's soul, their story, their vision. Not what trends, but what truth they need to tell.
Co-Create
We collaborate deeply. Your voice isn't compromised—it's amplified. We're partners, not gatekeepers.
Craft With Purpose
Every creative decision serves the story. Every frame, every note, every word is intentional. We create art that transforms.
Amplify Authentically
We share your work in ways that honor its essence. We build communities, not just audiences. We create movements, not campaigns.
"We believe the best work happens when there's trust, when the artist feels seen, and when the creative process itself becomes transformative. That's the Shakti way."
WHO MADE IT
MEET THE TEAM
Rohith Sobti
Co-founder and Curator
Sandesh Shandaliya
Co-founder and Composer